I led end-to-end content and copy initiatives across multiple categories at Unacademy, spanning both offline and online verticals. One of the projects I worked on was the brand and content revamp of the Unacademy National Scholarship and Aptitude Test (UNSAT) 2024—Unacademy Centre’s flagship lead generation initiative, especially for its offline learning vertical.
Brief
Elevate UNSAT to be bigger, bolder, and aspirational - creating trust and inspiring students to come onboard from day one.
Solution
We introduced a brighter, high-contrast visual identity, featuring our brand ambassador Sachin Tendulkar standing shoulder to shoulder with students — a powerful symbol of mentorship and aspiration. The messaging was clean and direct, anchored by a tagline that emphasised perseverance and early preparation.
UNSAT is designed to be a student’s first step in testing their potential - a foundational challenge that prepares them for bigger battles ahead. In other communications, we highlighted testimonials from past winners and showcased their success in various competitive exams, reinforcing UNSAT as The Making of Champions.
LEAFLET
BRAND FILM
CRM
Web banner on Unacademy Site
In-app
Performance Marketing Creatives
More work samples
UPSC Subscription Newspaper Skybus
UPSC Newspaper Ad
UPSC OOH
JEE 2024 UnacademyCentre OOH
JEE 2024 Unacademy Centre Lightboard OOH
