BRIEF
Diwali break is a key pause for competitive exam aspirants — a moment of reflection, doubt, and potential switches in coaching or study material. This should be the perfect window to re-engage students seeking fresh motivation or better learning support.
SOLUTION
A high-impact digital event for students across India: Unacademy Utsav — a 90-minute YouTube livestream of a live event blending humor, festive cheer & product launches with branded storytelling.
Featuring top educators and digital creators (Aaditya Kulshreshth, Bhuvan Bam), the show included interactive segments, Diwali-themed games (like Spin the Wheel) for both in-person and online audiences, to drive installs and engagement in real time.
Every element — from scripting to influencer selection — was designed to entertain, inform, and position Unacademy as the smarter choice for aspirants. The result was a student-first celebration that combined festive fun with measurable impact.
ROLE
EVENT SCRIPT, EVENT FLOW, TELEPROMPTING, STAGE PROJECTIONS, CONTENT, SOUNDS AND LIGHTING, ASSISTANT DIRECTION, CRM & BRAND COMMUNICATIONS
Brief
BRIEF
Unacademy’s 9th anniversary in December 2024 was to be celebrated with the launch of new online courses and batches at compelling prices. The objective? How to create an event that maximises relevant student reach online and maintains strong concurrent viewership during the livestream and accumulates views after the livestream.
Solution
Collaborating with top digital voices and creators (including Samay Raina, Aashish Solanki, Purav Jha and Sunil Chhetri) to focus on crafting an experience full of humor and relatability - designed to reach new audiences and hold their attention for nearly 2 hours. The event highlighted Unacademy’s values offerings and pricing in a memorable way.
This involved curating a mix of influential guests, sharp scripting for creating possibility of viral moments, introducing game show elements to increase online audience participation and maintain dynamic pacing - everything needed to spark curiosity and sustain momentum before, during, and after the stream. The result was Unacademy Pratishtha - something that combined fun with purpose, content with conversion and created (in)famous viral moments.
Role
Event script, event flow, stage projections & content, sounds and lighting, assistant direction, CRM & BRAND CoMMUNICATIONS
Branding
Post-event Communications
Some viral moments here