GetMega brings together the joy of gaming with the thrill of real money, and delivers a unique entertainment experience. The platform features classic as well as brand-new innovative games with real money — in a safe, trusted gaming environment. In that spirit, the language of the brand had to evolve to reach consumers looking for a refined but fun experience.
Thus, the socials then were built around illustrated characters that could animate and speak to the gamer inside us, in the language of the masses - hinglish, humour & sometimes Bollywood.
I worked as the project manager for the video team, lead scriptwriter for video content, a core member of the brand strategy team, and a fellow filmmaker collaborating with a talented bunch of illustrators, writers, musicians & animators. (2020-22)
All characters were painted & animated by the in-house team. These characters (including this Red T-shirt Guy internally nicknamed 'Gamer Boy') would pop in whatever places GetMega would need to engage & inform the users - across the websites, the social media, the ads and the app - thus building a consistent visual & narrative voice throughout.
video content & ads
While performance marketing video ads inform a user about the gaming platform in various ways, the social media content would try to engage with them with humour & topicality. Often, we would engage with the user with topical content or spoofs of popular films & shows.
Have a look at some of the quirkier ones I had fun writing.
check out the entire playlist ^
things also got a little viral sometimes^
Overall, in a span of 2 years, we ended up producing 300+ videos of various kinds, with Instagram Reels spanning more than 50M views, and ads that helped us achieve about 5M+ downloads.