role: developing product messaging, content strategy, copywriting, creative direction (website, ads & graphics), scriptwriting
SuperStreams (by SuperShare) aimed at connecting live-streamers with their audiences in more meaningful ways; empowering streamers & helping them increase engagement through various product features. Some of the emerging sections of users were education, gaming & finance themed creators who would use the product by integrating it with their YouTube livestreams.
product website
The easiest way to explain an intricate product is to give the user an example of how it has been, and it can be used. So we developed a small explainer video to summarise the features & also get the user (live-streamers) comfortable with the the process of integrating it.
product explainer
It is essential that creators trust the product, and understand its intricate features properly - and an easy way to do so is through testimonials. The following videos are compilation of testimonials acquired from users of the product - serve as both an introduction to the product features and a proof-of-concept from major creators. These videos were integrated to the product website for users landing on the website, and were also used for outreach programs by the marketing team.
testimonials
The following two videos are samples of creators from Education & Gaming sector who were using SuperStreams. The videos highlight the ability to use SuperStreams to track link sharing by audiences & turning it into a fun sharing game that can help increase track & increase viewership, and bring new audiences to these creators.
ads: performance: static concepts #1
Before we could pinpoint the demographic of our users & create ads specific to any particular genre of creators, marketing team wanted to run ads that could target a broader user base of streamers. What speaks better to internet creators than cats themselves - the mascots of internet content.
ads: performance: static concepts #2
Once the marketing strategy had evolved to target live-streamers specific to education & finance, we also started developing ads that could could speak in more specific terms & were designed in colours & concepts that were more catchy in the social media context.
ads: performance: video concepts
The video storyboard also worked as carousel ads & Instagram stories highlighting the product features,while being designed in a language consistent with the SuperStreams web-product UI as well. Later the same designs were utilised to create an engaging video ad with game streamers as a target (thus including gamers as influencers within the content of the ad.
You can find the other ad concepts here in this YouTube playlist.